ICAR-CRIJAF adopted 55 villages of North 24 Parganas, Nadia, Hooghly and Medinipore under Mera Gaon Mera Gaurav (MGMG) activities of the institute. All the Scientists of the institute pay regular visit to the enlisted villages, interacted with the farmers. The MGMG program has benifited the farmers in many ways such as about 1550 farmers, 16 Gosthis/meetings, SMS were send to about 6600 farmers, about 2000 extension folders were distributed among the jute farmers; about 550 kg of jute seed of new varieties were distributed among 550 farmers through which 150 ha area was covered by new high yielding jute varieties; in 5 general awareness creation activities 425 farmers were covered. Linkages of jute farmers with National Jute Board, Jute Corporation of India, Krishi Vigyan Kendra, State Department of Agriculture and NGO have been created.